Sta. Lucia Metro East Mall together with Careline Cosmetics, Blackwater For Men and Pink Water as major sponsors launched the search for Image Model for Sta. Lucia Metro East 2011.

Models donning Careline halters and Blackwater shirts

During the Grand Fashion show on May 27, 2011 at the Entertainment Center of Sta. Lucia East Mall, the candidates donned the Blackwater shirts and Careline Cosmetics halters to promote the products.

On June 4, 2011, the Grand Finals Night, capturing the limelight was Miss Careline-Generation East titlist Hannah Mariz dela Guerra, 18 years old, from Mandaluyong City and a student of Ateneo de Manila University while Daniel Sindo, 19 years old, took the Mr. Blackwater-Generation East award along with Miss Pink Water Sarah M. Obias, 16 years of age from Centro Escolar University.

With its brandishing and chic products Careline Cosmetics made the pretty ladies’ appear more beautiful on-stage while Blackwater, boost the hunks’ confidence with its distinctive array of scents. Gift items courtesy of Careline Cosmetics, Blackwater For Men and Pink Water were given to the organizers, judges and participants of the event.

School is back! Get ready and amaze your schoolmates as you keep yourself looking good and pretty all the time!

Here are Careline Cosmetics’ Back-to-School beauty tips for pretty ladies like you.

Get rid of your oily worries away with Careline Oil Control Blush-on. Aside from giving you natural looking blush that will surely make you stand out in the crowd, love its oil control formula infused with Vitamin E as it takes away oiliness from your face and keeping it moisturized all the time – definitely a tender care for you and your skin.

Do not leave your home without this set from Careline. I Love Careline Make-up Set is a remarkable product that brings two of your most loved cosmetics in one palette. It has eyeshadow and blush-on with built-in mirror and applicator. Choose from the three sets and enjoy being pretty wherever you are.

Save the best for last. Complete your youthful and charming look with Careline Extra Shine Lipgloss. Enriched with Vitamin E, your lips are well moisturized and free from being choppy.

Your school bag definitely has to have these must-haves for Careline and be that cool head turner in the campus.

Let the sun shine on you this summer and enjoy the season as you plan your activities to keep boredom away. Make summer more enjoyable by plotting activities that will not only bring you fun and happiness but learning too! Careline Cosmetics gives you a list of different summer activities that can surely keep you shining inside and out.

Pack your bags and make this summer a fruitful one. It’s either you enroll yourself in summer classes like dancing, singing or finally take the courage to play the musical instrument that you love. On some point, you can join different sport contests to build up your strength and stamina.

Amidst all these stuffs that you can do this summer, always remember that a true Careline lady is confident that nothing can break her even the summer heat. Here’s a list of summer prettifier must-haves from Careline.

Say goodbye to oily worries because Careline Oil Control Face Powder can give you smooth and moisturized skin, whether it is summer or not. It is enriched with Vitamin E and infused with Oil Control Formula that gives you prettiness everyone will love.

Pretty in an instant with I Love Careline Make-up Set. It’s a cute palette composed of blush-on and eyeshadow that a kikay girl like you really need. Cute and very functional, make summer love your new look that brings out the best in you.

Simple and pretty. Keep it light but make sure that you’re still at your best with Careline Extrashine Lipgloss.

Enjoy summer while learning and having fun at the same time with Careline Cosmetics.

Our Careline icon will again be in a magazine cover. This time, it’s going to be on Chalk for April.

Garbed with uptrend and top-of-the-line stylish collection, Erich looked very stunning. Her natural beauty was even more highlighted with the expertise of RB Chanco and Doc Marlon combined.  The shoot lasted barely four hours, and everyone was mesmerized by the prettilicious beauty of our Careline girl.

To share with you some behind the scene photos, here’s a few to entice you to grab a copy a couple of months from now.

Aside from seeing her pretty face, everyone can also get to know her up close and personal as Chalk will also be featuring the fascinating side of Erich Gonzales off camera.

Erich poses breathtakingly beautiful for Woman Today Magazine Cover this July 2011 Issue last February 2, Tuesday.  As always, working with Erich has been fun, even people from Woman Today magazine agree with me. More so her make up artist and hairstylist Kussie Ho.

Straight from completing her school project at the Trinity University of Asia, Erich arrived at Cameracart Studio with her “pantulog” (according to her) outfit. Very relaxed and carefree like she just came home from school, her smile and “hi” to everyone brightened up the room.

During the interview, Erich revealed how blessed she has been since she entered the world of showbiz. A lot of people have been very supportive to her since day one. And as time goes by, more people have continued to believe in her like Careline, Sisters Sanitary Napkin among others. She also shared her likes, dreams and challenges in life which she squarely faced with professionalism and grace.

She openly admits how lucky she has been to be chosen as the Careline endorser. Proud to have Erich in the family, Careline believes she possesses such positive personality and vibrancy – characters admired by all pretty ladies!

The new face of Careline Cosmetics has been formally welcomed being a part of the Ever Bilena family.  Careline believes that Erich mirrors and embodies the present Filipina youth with her versatile, vibrant and sweet personality.

Sharing to all pretty ladies out there our very own press release during the successful Press Conference happened last Saturday, January 22, 2011 at Max’s Restaurant, Quezon Avenue.

From her humble beginnings as an aspiring young star, Erich Gonzales, a petite lass from Davao fought her way to a pedestal of fame and grandeur exuding her fantabulous personality and radiating her lustrous beauty; truly a Careline Pretty Lady.

For some she is known as the Grand Star Questor of Star circle Quest. Others would recognize her as the gorgeous Chloe in Magkaribal. And who would forget her as Nene; the simple down to earth conflicted young lead role of Katorse. Now she is to conquer another challenging role, this time as Careline Cosmetics’ endorser.

Mr. Dioceldo S. Sy, CEO and President of EBCI, is very excited to have Erich as the newest member of EBCI family. According to him she is the perfect representation of the youth today. Her work ethics and bubbly personality is very much commendable.

And to quote her about she feels as a pretty Careline lady, she said: “I am so happy that I am already part of Careline. I found a new family in them. Their products are really good for teens like me and are very affordable.  I highly recommend it to teenagers our there.”

Erich was officially welcomed by Mr. Dioceldo Sy (President and CEO of Ever Bilena Cosmetics, Inc.), Mr. Onin Mas (Marketing Manager), Ms. Khristine Gabriel (Ever Bilena’s Beauty Icon) and Mr. Siliman Sy (Chief Operations Officer).

A personalized gift for Erich From her Careline Family - make up dresser.

Go Woody! Go Buzz Lightyear! In not so many words, every wide-eyed tiny fanatic of Toy Story 3 was glued on screen cheering as the characters in the movie swiveled, glided, and stumbled in every moving and thrilling adventure scene.

This ingenious and funny movie transfixed all children who visited the Toy Story 3 Caravan in selected SM Malls over the whole weekends of November 2010. To add fun to the event, Viva videos pulled together fun activities like art drawing, face painting, nail art, and make-over corners for the kids. Tugging their moms and dads, a lot of girls visited the Barbie Salon of Careline to get a free make-over. Careline transformed every girl into “Barbie”.  Looking like Barbie was a one unforgettable experience for any young girl indeed!

Careline Team doing a free make over

Before the end of the day, gift packs from Careline and Blackwater Jr. were given away to those who joined the games.  This event not only brought joy to the adorable kids but to their parents as well.

Careline and Blackwater jr. brought cheer and unforgettable experiences to these young boys and girls.

I couldn’t find more appropriate adjectives to connect Yssa and Careline than Pretty and Sweet.

Lucky enough, I was able to be at her photo shoot for Careline Tweeny. During the entire long hours of rain and shine outdoor photo shooting, Yssa kept her cool and stayed pretty with the camera. For sure, a lot would ask how she became the face for Careline Tweeny. Well, Careline surely took pride not only because of the celebrity blood running in her veins but also for her pleasant character: polite and well-mannered. She occasionally blushed each time her mom (Almira) tossed away bits of trivial info about her. Indeed, any teenage girl could easily connect with her.

Aside from her pretty qualities, Yssa could also lighten up anyone’s mood with her beautiful voice being an RNB acoustic artist.  I myself got hooked up with her songs and of course with the fresh and floral scents of Careline Tweeny products.  No girl could ever resist that feeling of being clean, fresh and pampered.

Who wouldn’t want to be pretty anyway?