In a fairy tale, it’s always an imaginary happy ending for a protagonist princess. In real life, can little girls be happy like a princess? The answer – find the treasure of happiness from CARELINE in the fun-world of ENCHANTED KINGDOM.

May 16 was a day of dreams-coming into life! Enchanted Kingdom and Careline made a partnership in a vision to make little girls as happy as they should be. The soft opening of the Princess Victoria’s Dream Parlor happened in the afternoon with lots of fun and activities. It started at 1:00 pm with Careline Make-up professionals teaching little girls how to prettify themselves. By 4:00 pm, the audiences witnessed song numbers from princesses of Enchanted Kingdom. The owner and President of EK, Mr. Mario Mamon, with his beautiful wife and Vice President of SMILE Division, Mrs. Cynthia Mamon, made the opening remarks. Eldar, the wizard of EK, made every little girl, as well as little boys, smile even more.

Ribbon Cutting was done by Mark Charles Salecina, Brand Manager of Ever Bilena, and Ms. Bea Mamon, daughter of the owner. Audiences entered the cute parlor of Princess Victoria and found themselves in awe with the designs and, of course, the products of Careline Cosmetics.

Games even made fun with prizes from Careline. Jimi Paolo V. Valeza, Brand Officer of Careline, facilitated the games.

So what are you waiting for. Be like a princess and Let the Magical Happiness stay with you always!

Enchong Dee is a young achiever himself. A good actor, a heartthrob, a hunk model and a champion swimmer as well. Though he may not be as big as other ABS-CBN talents, at least, he is on his steps to be one.

Ernest Lorenzo Dee, his true name, was born November 5, 1989. He has an elder brother who is a Filipino actor model, AJ Dee. Enchong graduated from Naga Hope Christian School, one of the top high schools in Naga City, Camarines Sur. After which, he took tertiary schooling at De La Salle University in Manila where he pursued hisswimming career.

In 2006, Enchong’s first TV appearance was when he appeared in a popular Philippine talk show Homeboy. He was an instant eye-catcher, especially modeling agencies and advertisers. He soon appeared in several big campaigns including Bench (Apparel) and Timex (Watches).

Enchong is presently one of the fast-rising stars of ABS-CBN’s Star Magic group of talents. He is best known for playing the roles of Blue in the teen-oriented show Abt Ur Luv. He starred as Jomari Buenavista, alongside Katorse withco-star Erich Gonzales, with whom he is being paired of on-screen.

Enchong has done lots of TV guesting. He landed several acting roles starting 2007 such as “Sineserye”, “Komiks: Pedro Penduko at ang mga Engkantao”, “Abt Ur Luv” book 1 & 2, “My Girl” and “Your Song Presents: My Only Hope”, “Maruja”, “Ikaw Lamang”, and “Tanging Yaman”.

Enchong is a also part of the Philippine national swim team and has participated in the SEA Games and 2006 Asian Games. He has won over 400 medals as a swimmer.

(info from wikepedia)

Celebrating Mother’s Day every year has always the imprint of renewed blissful emotions and gratitude. It always rekindles the love we have for our mothers because this comes to the core of family love and bonding.

Ms. Khristine Gabriel, Beauty Spokesperson of Ever Bilena, with daughter Stacey

Careline, as a partner of every mom in making every daughter prettylicious as always, would like to thank every mom in making this world a better place to live in and always a nest of love and affection. Careline would always be in its commitment of making the lives of pre-teens and teens to be memorable and happy stages of their lives. We thank you for always believing in Careline Cosmetics as your choice for your daughters.

Happy Mother’s Day!

Runway Cavite Talents and Events Productions, once again, invited Careline to a Summer Mall Tour Invasion, which showcased the talents and beauties of the RCTEP members. It started at the SM Dasmarinas event center on April 12, followed by the second leg on April 21 at SM Bacoor. The last leg was held at SM Rosario on April 29, 2010.

Talents paraded the different products of Careline and Blackwater, wearing also the Careline and Blackwater shirts.

Careline Marketing Staff and Make-up Artists did the make-up of the teen models for the fashion and variety shows respectively.

RCTEP has been recruiting and molding talents of the young generations so as to prepare themselves for the wider horizons of modeling, acting and the likes. It has been founded and directed by Mr. Ronald delos Santos.