Sta. Lucia Metro East Mall together with Careline Cosmetics, Blackwater For Men and Pink Water as major sponsors launched the search for Image Model for Sta. Lucia Metro East 2011.
During the Grand Fashion show on May 27, 2011 at the Entertainment Center of Sta. Lucia East Mall, the candidates donned the Blackwater shirts and Careline Cosmetics halters to promote the products.
On June 4, 2011, the Grand Finals Night, capturing the limelight was Miss Careline-Generation East titlist Hannah Mariz dela Guerra, 18 years old, from Mandaluyong City and a student of Ateneo de Manila University while Daniel Sindo, 19 years old, took the Mr. Blackwater-Generation East award along with Miss Pink Water Sarah M. Obias, 16 years of age from Centro Escolar University.
With its brandishing and chic products Careline Cosmetics made the pretty ladies’ appear more beautiful on-stage while Blackwater, boost the hunks’ confidence with its distinctive array of scents. Gift items courtesy of Careline Cosmetics, Blackwater For Men and Pink Water were given to the organizers, judges and participants of the event.