Sta. Lucia Metro East Mall together with Careline Cosmetics, Blackwater For Men and Pink Water as major sponsors launched the search for Image Model for Sta. Lucia Metro East 2011.
Models donning Careline halters and Blackwater shirts
During the Grand Fashion show on May 27, 2011 at the Entertainment Center of Sta. Lucia East Mall, the candidates donned the Blackwater shirts and Careline Cosmetics halters to promote the products.
On June 4, 2011, the Grand Finals Night, capturing the limelight was Miss Careline-Generation East titlist Hannah Mariz dela Guerra, 18 years old, from Mandaluyong City and a student of Ateneo de Manila University while Daniel Sindo, 19 years old, took the Mr. Blackwater-Generation East award along with Miss Pink Water Sarah M. Obias, 16 years of age from Centro Escolar University.
With its brandishing and chic products Careline Cosmetics made the pretty ladies’ appear more beautiful on-stage while Blackwater, boost the hunks’ confidence with its distinctive array of scents. Gift items courtesy of Careline Cosmetics, Blackwater For Men and Pink Water were given to the organizers, judges and participants of the event.
The new face of Careline Cosmetics has been formally welcomed being a part of the Ever Bilena family. Careline believes that Erich mirrors and embodies the present Filipina youth with her versatile, vibrant and sweet personality.
Sharing to all pretty ladies out there our very own press release during the successful Press Conference happened last Saturday, January 22, 2011 at Max’s Restaurant, Quezon Avenue.
From her humble beginnings as an aspiring young star, Erich Gonzales, a petite lass from Davao fought her way to a pedestal of fame and grandeur exuding her fantabulous personality and radiating her lustrous beauty; truly a Careline Pretty Lady.
For some she is known as the Grand Star Questor of Star circle Quest. Others would recognize her as the gorgeous Chloe in Magkaribal. And who would forget her as Nene; the simple down to earth conflicted young lead role of Katorse. Now she is to conquer another challenging role, this time as Careline Cosmetics’ endorser.
Mr. Dioceldo S. Sy, CEO and President of EBCI, is very excited to have Erich as the newest member of EBCI family. According to him she is the perfect representation of the youth today. Her work ethics and bubbly personality is very much commendable.
And to quote her about she feels as a pretty Careline lady, she said: “I am so happy that I am already part of Careline. I found a new family in them. Their products are really good for teens like me and are very affordable. I highly recommend it to teenagers our there.”
Erich was officially welcomed by Mr. Dioceldo Sy (President and CEO of Ever Bilena Cosmetics, Inc.), Mr. Onin Mas (Marketing Manager), Ms. Khristine Gabriel (Ever Bilena’s Beauty Icon) and Mr. Siliman Sy (Chief Operations Officer).
A personalized gift for Erich From her Careline Family - make up dresser.
27 years? Not anymore because this year, Ever Bilena Cosmetics, Inc. will celebrate its 28th year in making all Filipino lives beautiful.
Last January 7, the big bosses of Ever Bilena and the endorsers gather for a photo shoot.
Grand and Glamorous, the shoot shows the growing family of Ever Bilena Cosmetics, Inc. and the continuous success of the company in the industry. The endorsers did not mind the weather at all, with smiles of their faces, each of them faced the camera with glowing beauty and awesome personality, the perfect traits of a true Ever Bilena endorser.
Here are some of the Behind The Scene photos:
Check out the rest of the photos on March in different magazines!
Go Woody! Go Buzz Lightyear! In not so many words, every wide-eyed tiny fanatic of Toy Story 3 was glued on screen cheering as the characters in the movie swiveled, glided, and stumbled in every moving and thrilling adventure scene.
This ingenious and funny movie transfixed all children who visited the Toy Story 3 Caravan in selected SM Malls over the whole weekends of November 2010. To add fun to the event, Viva videos pulled together fun activities like art drawing, face painting, nail art, and make-over corners for the kids. Tugging their moms and dads, a lot of girls visited the Barbie Salon of Careline to get a free make-over. Careline transformed every girl into “Barbie”. Looking like Barbie was a one unforgettable experience for any young girl indeed!
Careline Team doing a free make over
Before the end of the day, gift packs from Careline and Blackwater Jr. were given away to those who joined the games. This event not only brought joy to the adorable kids but to their parents as well.
Careline and Blackwater jr. brought cheer and unforgettable experiences to these young boys and girls.
Go Woody! Go Buzz Lightyear! In not so many words, every wide-eyed tiny fanatic of Toy Story 3 was glued on screen cheering as the characters in the movie swiveled, glided, and stumbled in every moving and thrilling adventure scene.
This ingenious and funny movie transfixed all children who visited the Toy Story 3 Caravan in selected SM Malls over the whole weekends of November 2010. To add fun to the event, Viva videos pulled together fun activities like art drawing, face painting, nail art, and make-over corners for the kids. Tugging their moms and dads, a lot of girls visited the Barbie Salon of Careline to get a free make-over. Careline transformed every girl into “Barbie”. Looking like Barbie was a one unforgettable experience for any young girl indeed!
Careline team doing a free make-over
Before the end of the day, gift packs from Careline and Blackwater Jr. were given away to those who joined the games. This event not only brought joy to the adorable kids but to their parents as well.
Careline and Blackwater jr. brought cheer and unforgettable experiences to these young boys and girls.
It was steaming with excitement and chills inside the San Sebastian Hall last Friday as the College of International Hospitality Management (CIHM) bashed on their Search for the Mr. & Ms. CIHM 2010.
Being the official make up sponsor of the competition, the Careline team prepped the 10 pretty ladies with Careline Cosmetics ready for the crowd. Everyone was in high spirits from start to finish of the day’s event.
Everybody adored these pretty girls in their yellow Careline haltered shirts. They all looked sooo pretty and sweet. Careline cosmetics line really makes every young girl prettilicious and confident.
To dazzle the judges more, the stylish girls baffled them with their wits and talents. The chosen Ms. Careline became the darling of the audience and won the crown as Ms. CIHM 2010. Ms. Careline truly possessed that pretty-all-over Careline look and prettilicious smile.
Feel the excitement and fairy tales come to life inside Enchanted Kingdom’s Princess Victoria Dream Shop by Careline!
Careline Cosmetics and Enchanted Kingdom finally launched the Dream Shop. Last September 18, the two parties made the dreams of little girls come to life as Princess Victoria Dream Shop by Careline finally opened to the public.
Play dress up and get a make-over for free including tips from Careline make-up artists as you visit the shop. Aside from Careline Cosmetics products, the shop also has a lot of other items perfect for a princess.
Careline Tweeny endorser Yssa also visited the shop as support. During the press conference, she again showcased her guitar and singing skills. Like a true princess, Yssa showed her elegance and prettiness to the crowd.
Visit Enchanted Kingdom and take a look at Princess Victoria Dream Shop by Careline to see make your dream a reality.
Careline as part of Ever Bilena Cosmetics, Inc. joined the 3rd Pilipinas Ang Ganda Mo Cosmetics Fair.
On the 2nd day, Yssa, Careline Tweeny endorser and the youngest acoustic singer visited the event.
While waiting for her, audiences and mall goers get the chance to take home some prizes from Careline and Careline Tweeny. Playing parlor games is not a forgotten practice because people of all ages joined the game and enjoyed the program.
After a few minutes, armed with her guitar, Yssa started to sing her own version of music hits.
Want to hear her? Grab a copy of her album which is already out in music stores entitled “Addicted to Acoustics 3 by Yssa”
Pretty and talented. Yssa is the perfect endorser for Careline Tweeny. This young and newcomer can surely make everyone love music more. Her sweet voice and guitar skills make her even more amazing.
After her introduction, she sang for the entertainment press and proved that she is not all looks. As first singer in the Muhlach clan, her family is very proud of her and was there to support her.
Yssa will be endorsing Careline Tweeny products and highly exhibits the fun and playful personality of the brand. Catch out more of Yssa in the coming months with Careline Tweeny. Also you can hear her more once she already launched her album under Viva Records.
Make your weekend different from the old ones by watching a play!
Careline highly recommends “Banaag at Sikat, Isang Rock Musical” to make your weekend a different one! Discover the true meaning of family, life, love and even wealth as you see the actors of the play stage the lives of Meni, Talia, Delfin and Felipe.
Spearheaded by Tanghalang Pilipino Foundation, Inc., the play is formed by powerful actors and actresses who went under different trainings and practices.
A bold experimentation mixed with music, Banaag at Sikat is a must-see stage play for everyone. It is under the direction of Bien Lumbera.