How adorable is its minimalist packaging? You can cop one for only P195, but don’t you dare underestimate its budget-friendly price point—this unassuming white tube can help you achieve the fluttery lashes of your dreams.
Here’s why we love it:
It won’t budge even during the sweatiest weather.
It’s waterproof and smudge-proof, so you get to flaunt your long fluttery lashes all day without worrying that they’ll melt off. Bye, messy raccoon eyes and inky mascara tears!
It can help keep your lashes curled and lifted longer.
If you have stick-straight lashes, then you should start using waterproof formulas. ICYDK, waterproof formulas can help keep your lashes curled and lifted. Want to maintain a pretty curl all day long? Careline's Lash Boost Mascara can help you achieve just that!
It helps give you dramatic length and volume without a heavy feel.
A mascara red flag is when it feels heavy and weighs your lashes down. So, we’re happy to report that this lightweight formula is anything but heavy. Add this to your kikay kit if you want lashes that feel *light as air*.
Its wand is designed to help coat every single lash.
We are in love with this mascara’s hourglass-shaped wand. ICYDK, an hourglass-shaped mascara wand can help create a false lash look even if you have sparse lashes.
Using the wand is easy! Use the fine teeth to build volume at the root and the hourglass shape to coat each lash from root to tip. Use the long and short bristles to separate your lashes and de-clump. The result? Dramatically longer and thicker lashes for that wide-eyed look.
So, what are you waiting for? Add the Careline Lash Boost mascara to your kikay kit if you have straight and sparse and are aiming for dramatically longer and thicker lashes, sans the smudging, clumping, flaking, and heavy feel. And for just P195, girl, it’s a steal!
The Careline Lash Boost mascara is available in-stores and online via Lazada and Shopee. Visit Careline’s official website and follow them on Facebook, Instagram, and TikTok to learn more.
]]>The 18-year-old actress has recently been added to the cosmetic brand's stellar lineup of endorsers, and TBH, we can't think of a more perfect fit! Careline first *teased* the fans with a post on their social media pages with the caption: "CAUTION: TOO COOL. A new star has joined the #CarelineGang."
While most of the star's features were covered up by her denim jacket, hardcore fans were able to guess it quickly, especially when another teaser was dropped. It showed off Francine's sweet smile and doe eyes, so there was definitely no mistaking that the 18-year-old was the brand's newest endorser!
When it comes to makeup, Francine is versatile—while you can usually spot her in ~*glowy*~ makeup looks, she's proven that she can also rock more fun looks like bold eyeshadow, vivid blush, and glittery lids. Now that she's paired up with Careline, we can expect more looks from her that we hope to recreate soon!
The future is definitely bright for this young star because aside from the latest feather in her cap, you'll catch Francine in the upcoming series, Dirty Linen, alongside her new on-screen partner, Seth Fedelin.
Congratulations again, Francine!
]]>While we’re all about safety, we understand that protective masks can be a bit of a downer for makeup lovers—especially if you love showing off your lippie. But hey, just because you still have to wear masks when leaving the house, doesn’t mean you have to put up with smudged lipstick.
Now is the perfect time to stock up on lippies that promise not to transfer onto your mask and can last all throughout the day. Here’s one that does the job—and you can get it for just P165: Say hello to Careline’s Stain With Me. It’s a lightweight, long-wearing lip stain that looks great and is totally mask-proof.
With the Stain With Me, you get pigmented lippie that lasts all day long and doesn’t leave your lips dry and cracked. Typically, long-wearing lipsticks are formulated to be matte and heavy in order to cling to the lips for hours on end. The Stain With Me, on the other hand, leaves an ultra-pigmented stain on your pucker that won’t flake off or feel heavy. In fact, the lip stain is formulated with nourishing shea butter to keep your lips soft and moisturized.
If you want long-lasting pigment on more than just your lips, you’ll be glad to know that the Stain With Me is multipurpose. You can apply it on your lips as well as your eyelids and cheeks—perfect for those effortlessly chic, monochromatic makeup looks. You can get the lip stain in six shades: Top Notch, All Access, Pleased, In Demand, VIP, and Exclusive, all of which are flattering on pretty much every skin tone. And at just P165 apiece, you’ll want to collect all colors.
So, go ahead! Shop Careline's Stain With Me on Shopee.
For more information, log on to Careline's website, Facebook page, Instagram, and TikTok.
]]>Innovative formulas, Instagram-ready packaging, and tons of color make F-Beauty a category to watch.
The world of K-Beauty opened our hearts and minds to 11-step skin care routines, “glass” skin, and snail slime, slowly but surely changing the way Americans take care of and prioritize their largest organ: skin. But as the beauty conversation evolves — narrowing in on inclusion, health, and sustainability — another country’s take on cosmetics is gaining noteworthy traction. Enter Filipino beauty, or F-Beauty for short.
First to put F-Beauty on the international beauty map (and Instagram Explore pages everywhere)? Sunnies Face, featuring clean, off-white packaging resembling the likes of Glossier just enough, while adding something new — something warm — to feeds filled with increasingly clinical-looking American cosmetics. Those who managed to get their Stateside hands on the brand’s best selling lipstick, Fluffmatte, took to worshipping the velvet-matte formula, and wanting more from the category.
Perhaps most significant to the increasingly eco-minded American consumer is the simple concept behind most F-Beauty lines: easy, quality cosmetics for all. Nearly all items from some of the country’s most promising brands retail below the equivalent of $10 USD, are paraben- and cruelty-free, and cater to a range of skin tones and types, making conscious and inclusive beauty available to a variety of beauty lovers.
And while many brands have yet to begin shipping to the U.S., the overwhelming American social media response to Filipino products has caused brands to reconsider — with many dropping hints that international shipping isn’t so far away. In the meantime, online shops like PNYbeauty.com have launched to hold you over with all of the F-Beauty your heart desires.
Ahead, check out five F-Beauty brands you should get familiar with now, before they inevitably sweep the States.
Careline is most easily compared to e.l.f. Cosmetics for its low prices (the most expensive product on their site is $4 USD) and rave reviews. With launches like the Suede Lipstick and Blur Stick primer housed in charming, brightly-colored tubes, I haven’t been able to stop thinking about Careline since I first saved one of the brand’s Insta posts months ago. Sadly, the brand is sold exclusively in its home country — here’s to hoping that showing Careline some Instagram love en masse will make the case for worldwide shipping.
]]>These locally produced products are super affordable and of high-quality. What’s even better is that these brands cater to all different shades because Filipinos range from fair to darker skin tones. From cult favorite Sunnies Face to vegan brand Vice Cosmetics, we’ve rounded up the five best makeup brands you can only find in the Philippines. Scroll down and discover our list below.
While you’re here, these are the best makeup dupes you need to get your hands on.
CARELINE COSMETICS
This 100 percent cruelty-free cosmetics line caters to the youth with products being sold at an affordable price. Careline produces items like lipsticks, eyeshadow palettes, makeup brushes and more.
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Andre Brouillette
]]>Committed to its goal of embracing diversity and gender equality, Careline believes that Yanong and Brouillette embody a strong message by being the first ever local love team to endorse a makeup brand: Makeup does not have to be gender specific for its art is a form of expression that anyone should be able to experience freely.
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